WHY TAXI ADVERTISING?

"Seven-day recall of taxis grows from 45% of all Americans to 59% in $50,000+ income households."  (Arbitron)

Consumers actively seek taxis scanning the streets to hail them.  Taxi ads are unavoidable.  The consumers can’t channel hop on taxi ads unlike TV.

Busses stick to rigid and inflexible routes.  Taxis go everywhere!

You can't turn the page on taxi ads as you would a newspaper or magazine.

A picture paints a thousand words.... Unable to communicate through images, radio misses out on our most influential senses - SIGHT.